Merchandising Mastery
Become the go-to brand for your ideal customers
Your dreams CAN become a reality – let’s pave the way for your growth and expansion
The most expensive mistake to make in retail is treating every product the same way
Stop assuming that what has got you here so far is also what will take you where you need to go.
Alison McAleavy, ZIG&STAR
“Working with Anna essentially pays for itself. She looks at your buying patterns and finds ways to deliver more sales and profitability rather than just trying to figure things out on your own . Anna is a specialist who is also pragmatic, hard-working and adaptable. She understands strategy and what works commercially, but also can get down into the detail... I can't recommend her highly enough.”
You’d love to grow, but you’re stuck at “I guess this works.”
You’re looking at numbers, data, forecasts and finances daily, but staring at them doesn’t make it easier to decide on your next move.
If we’re being real, a lot of the trends and insights in your business are all in your head… and you don’t know how to create processes to document those learnings into growth.
You’d love to grow a resilient, resourceful and robust brand
One that weathers the ups and downs of a competitive marketplace.
One that helps you finally feel confident about what’s driving the business and optimising growth.
One that affords you to claim back valuable time with streamlined, simplified processes.
(so you can free up cash to further optimise what is)
Introducing The Merchandising Mastery
Via my S.C.A.L.E Method, get ready become the go-to brand for your ideal customers
Survey
Kick-off call to assess the current business landscape, identifying strengths, challenges, and opportunities.
Calculate
Deep-dive into sales and stock data, analysing numbers to uncover patterns, risks, and areas for growth.
Align
Midway strategy session to align insights with business goals, refining processes and best practices.
Leverage
Development of a data-driven RETAIL strategy with clear, actionable building blocks.
Execute
Final presentation with mapped-out actions, tools, and systems to drive sustainable business success.
Still jumping on every trend without a clear strategy?
Focus on what aligns with your brand values and feels relevant for your ideal customer instead.
The Investment
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Onboarding questionnaire and kick-off call to understand your business needs, followed by integration with your e-commerce platforms and sales data.
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Personalised support via Telegram throughout the process ensures you're never left waiting for answers.
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Detailed examination of your sales patterns, stock movements, customer behaviour analysis and performance metrics to identify key trends, opportunities, and areas for improvement.
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Development of a commercial and financially sound retail strategy based on the analysis to boost your bottom line. Focusing on clear targets to help your measure success.
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Custom analytical templates and reporting frameworks that you can use independently, enabling long term success and data driven decision making.
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Step-by-step documentation on how to effectively use all provided tools and templates, ensuring you can confidently apply these resources in your business operations in the future.
Investment: £5,000
Flexible Payment Terms
To help manage cash flow, I work with a simple two-part payment schedule - half to commence the project, and the remaining half upon successful completion
FAQs
What is a retail strategy?
It shapes the direction of the business and maps out how you are going to get there revolving around 6 key elements: financial planning, customer experience & engagement, operational excellence, distribution & channel, value proposition and core market understanding.
Where should I focus my efforts?
Focus on prioritises for your business, what aligns with your values and what your customer is telling you they want.
How do I know what data to look at when ?
You can look at various data but the main focus is understanding what is selling within your business, what isn’t, understanding why and what are you going to do about it….
How does a strategy grow my sales?
It helps map out tangible actions on how to get to achieve your goals. It ensures consistency in the messaging throughout your business. It acts as a roadmap to maximise every opportunity.
When should I be looking at creating a strategy?
It depends on the seasonality of your product and the lead time of our buying/manufacturing process. Work it backwards from when you want to launch products. The aim is to tie it in with reflecting back to influence going forward.
Why does having a strategy save me money?
Once you are confident in your financial goals and you understand how you are going to achieve them, this in tern shapes your buy budget to ensure you and spending it in the right way, aligning with your strategy goals.
Do I need a strategy if I'm a small business?
While it might seem like big companies are the ones who need a strategy the most, a well-thought-out approach is actually even more important when you're a small business giving you focus and direction
Will an NDA be in place?
Before I dive deeper into your business details, I'd like to ensure your information is fully protected. I’m sure you will be comfortable sending me a mutual non-disclosure agreement to sign. This allows us to have open discussions about your sales data and business strategies while keeping everything confidential.
READY TO MOVE FORWARD…
It’s time to stop trying to do everything
Let me help you focus on your core strengths and what your brand is best known for