Merchandising Guardian

Make faster decisions without the run-around

Scale from 6 to 7 figures with streamlined stock, pricing, and production planning.

Messy data kills profits – organised data drives growth

Your sales exceeding your expectations right now, but you don’t know how much more stock you should buy without being overstocked.

Or, perhaps your sales are below your expectations…and don’t know how to quantify the risk.

Ultimately, you feel like you do each piece of work from scratch with no order to your information house keeping. And it’s exhausting you.

Amy Lazell, Vintage Child

“As a small business owner I often find myself having to be jack of all trades. I asked Anna to help me with pricing my new collection and, by the questions she asked me, I instantly knew I was in safe hands. She helped me completely restructure my costings in a way that made much more sense to my business model and my customer. Anna was patient and professional from start to finish and I wouldn't hesitate to recommend her services.”

It is possible for operations to feel proactive rather than reactive

It is possible for manufacturing and supply chain relationships to strengthen through reliable projections.

It is also possible for stock levels match your demand and for cash flow to improve significantly.

Imagine how it would feel:

Instead of tying up capital in excess stock, you'll make data-driven purchasing decisions.

Introducing The Merchandising Guardian

Via my W.I.N method, make faster decisions without the run-around

Work

I’ll prepare you basic dashboard which includes a SALES FORECAST and BUDGET PLANS, incorporated with your marketing calendar.

Integrate

You have the option to add on 1 or 2 bespoke toolkits that would be beneficial to your business and complement the existing planning process. These might add more precision to your buying process and/or add workflows into your business.

Navigate

I’ll show you how to use and optimise your sales forecast and additional tools into your business that will save you time, stress, money and give you better visibility of your business information.

Your cash flow's best friend is a solid sales forecast:

know exactly when to buy, what to stock, and how to grow.

The Investment

  • Containing bespoke Sales Forecast & Budget Plan

  • Personalised support via Telegram throughout the process ensures you're never left waiting for answers.

  • Chose to add on 1-2 of the following toolkits:

    • Stock Master Suite

    • Product Pro

    • Retail Control Hub

    Details in FAQs below

  • Based on the toolkits chosen

  • Based on the toolkits chosen

Investment: from £1,110

Flexible Payment Terms

To help manage cash flow, I work with a simple two-part payment schedule - half to commence the project, and the remaining half upon successful completion

  • Alison McAleavy, ZIG+STAR

    “Working with Anna essentially pays for itself. She looks at your buying patterns and finds ways to deliver more sales and profitability rather than just trying to figure things out on your own . Anna is a specialist who is also pragmatic, hard-working and adaptable. She understands strategy and what works commercially, but also can get down into the detail... I can't recommend her highly enough.”

  • Amy Lazell, Vintage Child

    “As a small business owner I often find myself having to be jack of all trades. I asked Anna to help me with pricing my new collection and, by the questions she asked me, I instantly knew I was in safe hands. She helped me completely restructure my costings in a way that made much more sense to my business model and my customer. Anna was patient and professional from start to finish and I wouldn't hesitate to recommend her services.”

  • Anonymous (agency client)

    “Anna is like a fairy that has sprinkled her magic to make my rebrand happen. It’s the first time in my whole career I’ve taken my eye off doing everything, and it’s been a great lesson for me. With the right people, I don’t need to be involved with everything. I’m very grateful for Anna’s professionalism and also her personal integrity.”

  • Natalie Wood, Ralph Lauren (PFS-EU)

    “Anna has such a commercial view and can see the story that data tells when analysing numbers. Anna always sought ways to streamline processes and make tasks more efficient. She would consistently bring new ideas to help the business achieve its goals. Added to this she also made great relationships with the team and was a pleasure to work with.”

FAQs

Why is sales forecasting essential for business success?

Sales forecasting enables data-driven decisions about stock, staffing, and cash flow management, reducing costs and maximising revenue opportunities.

How does sales forecasting impact cash flow?

It prevents cash being tied up in excess stock while ensuring sufficient stock for expected demand, optimising what is selling.

What problems can poor sales forecasting cause?

Stockouts leading to lost sales, excess stock causing storage costs and write-offs, inefficient staffing, and missed revenue opportunities.

How often should sales forecasts be updated?

Monthly at minimum, with real-time adjustments based on market conditions, seasonality, and actual sales performance.

Does forecasting only benefit large businesses?

No, businesses of all sizes benefit from forecasting. Small businesses especially need accurate predictions to manage limited resources effectively.

How does forecasting improve customer satisfaction?

How does forecasting improve customer satisfaction? By ensuring product availability, maintaining optimal stock levels, and enabling better pricing and promotion planning.

What data is needed for accurate forecasting?

Historical sales data, market trends, seasonal patterns, competitor information, and economic indicators.

What tools can I add to my basic dashboard?

Stock master suite includes

- Range plan

- Sizing Tool

- Production planning if needed

Price +£720

Product Pro includes

- Weekly sales performance summary template

- Line card or category forecast set up

- Re-ordering template

Price +£590

Retail Control Hub includes:

- Line detail

- Margin calculator

- Wholesale order process tools

Price +£850

What is a range plan?

A merchandising range plan is a strategic document that outlines your complete product assortment across a season or time period. This plan helps ensure balanced stock, optimal product mix, and coordinated buying decisions that align with business goals and customer demand.

What is a sizing tool?

It takes your total buy units for a product and breaks it down by size using suggested size curves based on historical sales.

What is production planning?

Production planning is the process of organising and scheduling your product manufacturing or sourcing to meet sales demand. It coordinates materials, labour, and equipment to ensure efficient production flow while maintaining optimal stock levels and meeting delivery deadlines.

What does a weekly sales summary include?

It is an automated trading document with visibility of any given sales period broken and a snapshot of the performance of your business. What’s working, what’s not and a framework to help you review where to focus your energy going forward.

What is a line card or category forecast?

It is the same as your total business sales forecast but broken down further to look at by product type or individual products.

What is a reordering template?

This tells you how much more you should buy of a particular product based on your forward sales projection's and current stock.

What is a line detail?

A document that houses all buying information related to each individual product in one place.

What does the wholesale order process include?

This includes support on what information you need to sell to a retailer, how to calculate a profitable pricing structure, order confirmation process through to invoicing.

READY TO MOVE FORWARD…

Top performers forecast religiously

Because predicting tomorrow's sales means maximising today's profits.